In Virginia 99.5% of businesses are small businesses. The goal of the Roanoke Regional Chamber of Commerce is “to put a Spotlight on those businesses and be able to tell their story in a meaningful way” says Cally Smith, VP of Membership and Brand Strategy.
The competition shares stories of how businesses often grow out of a garage to having large facilities with many employees. With planning already underway for next year, Communications Manager Starr Anderson shares, “We are revamping our categories this year for nominations… we think it’s going to allow us to honor even more great small businesses.”